Top 15 SEO Newsletters You Should Follow in 2024: The Ultimate Guide

In the rapidly changing world of SEO, newsletters are an invaluable tool for keeping up with trends, algorithm updates, and expert advice. For digital marketers, subscribing to the right newsletters can be a game-changer, delivering curated content from the top minds in SEO directly to your inbox. Here, we’ve rounded up the top 15 SEO newsletters to follow in 2024, each offering unique insights, practical tips, and strategies that can help elevate your SEO knowledge and performance.

1. Core Updates

Author: Mark Williams-Cook, a seasoned SEO expert and founder of AlsoAsked.

Overview: Core Updates provides weekly updates on the most critical algorithm changes and industry trends that impact SEO. Known for concise, actionable content, Mark Williams-Cook offers insights derived from his experience and discussions on the Search with Candour podcast. Core Updates focuses on helping SEO professionals adapt to algorithm changes that can affect rankings.

Audience: Digital marketers, SEO strategists, and business owners looking for in-depth analysis on algorithm updates.

Pricing: Free

2. Search Engine Journal (SEJ)

Author: Founded by Loren Baker and featuring contributions from industry experts.

Overview: SEJ is a comprehensive SEO and digital marketing publication that covers SEO strategies, content marketing, PPC, and more. This newsletter distills the latest trends and best practices, making it an essential resource for keeping up with the latest in search engine marketing. SEJ's resources include webinars, guides, and in-depth articles that cater to SEO professionals and digital marketers of all levels.

Audience: SEO professionals and digital marketers seeking actionable advice and updates on algorithm changes.

Pricing: Free

3. Search Engine Roundtable

Author: Barry Schwartz, SEO industry veteran and CEO of RustyBrick.

Overview: This daily newsletter highlights key SEO discussions from forums, social media, and Google updates, curated by Barry Schwartz. The Search Engine Roundtable newsletter is valued for its timely, community-driven insights, covering real-time SEO challenges and technical discussions that provide a comprehensive view of the industry landscape.

Audience: SEO professionals and marketers who want frequent updates on Google algorithms and community insights.

Pricing: Free

4. Search Engine Land

Author: Published by Third Door Media, featuring industry experts.

Overview: A top resource for SEO, PPC, and digital marketing, the Search Engine Land newsletter offers daily updates and insights. It covers everything from technical SEO tips to industry trends, making it indispensable for professionals who want both tactical advice and strategic insights. Each issue includes expert commentary, community discussions, and unique sections like "Search Shorts" and "Pro Tip."

Audience: SEO specialists, digital marketers, and business owners.

Pricing: Free

5. SEJ Insider by Loren Baker

Author: Loren Baker, founder of SEJ.

Overview: SEJ Insider is a curated SEO newsletter offering advanced strategies, SEO trends, and expert interviews, ideal for seasoned marketers. Loren Baker shares in-depth insights on leveraging SEO for brand building, content strategies, and navigating SEO’s intersection with AI.

Audience: Experienced digital marketers, SEO professionals, and business owners.

Pricing: Free

6. Glen Allsopp’s SEO Insights

Author: Glen Allsopp, founder of Detailed.com.

Overview: Detailed by Glen Allsopp provides a unique look into high-performing websites' SEO strategies. Known for case studies and in-depth analysis, Glen offers exclusive insights that go beyond mainstream advice, making it a valuable resource for competitive edge SEO strategies.

Audience: Advanced SEO professionals and digital marketers.

Pricing: Free

7. SEOFOMO by Aleyda Solis

Author: Aleyda Solis, renowned SEO consultant and founder of Orainti.

Overview: SEOFOMO delivers weekly updates on SEO trends, tools, and curated insights, keeping professionals current on industry shifts and practical tactics. The newsletter includes a mix of tips, remote job listings, and curated SEO resources, making it a comprehensive resource for both novice and experienced SEOs.

Audience: SEO professionals, digital marketers, and business owners.

Pricing: Free

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8. The Moz Top 10

Author: Moz team.

Overview: This bi-weekly newsletter curates top SEO articles, resources, and industry updates. Known for its reliable, high-quality content, The Moz Top 10 is ideal for SEOs at all experience levels looking for concise, impactful SEO updates and tips.

Audience: SEO beginners to advanced professionals.

Pricing: Free

9. Ahrefs’ Blog Digest

Author: Ahrefs marketing team, led by Si Quan Ong.

Overview: Ahrefs’ Blog Digest delivers curated content focused on SEO, digital marketing, and industry news. Known for its data-driven approach, this newsletter includes actionable SEO strategies, in-depth studies, and occasional lighter content, making it engaging and informative.

Audience: SEO professionals and digital marketers.

Pricing: Free

10. SEO for Lunch

Author: Nick LeRoy, SEO consultant.

Overview: SEO for Lunch provides a weekly digest of SEO news that’s easy to read and understand, ideal for busy professionals. It covers Google algorithm updates, emerging SEO trends, and provides early access to new SEO tools and features.

Audience: Digital marketers and SEO professionals with limited time.

Pricing: Free

11. SEO Notebook by Steve Toth

Author: Steve Toth, SEO consultant and former SEO lead at FreshBooks.

Overview: SEO Notebook provides practical SEO strategies based on Steve’s personal notes, offering unique, actionable insights that are often challenging to find elsewhere. Topics cover advanced SEO techniques, making it a go-to for professionals seeking in-depth knowledge.

Audience: Advanced SEO professionals and digital marketers.

Pricing: Free

12. SEO This Week

Author: Clint Butler, digital marketing and SEO expert.

Overview: SEO This Week covers the latest in SEO news, algorithm updates, and broader marketing trends. Clint Butler’s newsletter delivers concise, actionable SEO insights, ideal for those who prefer a weekly roundup.

Audience: SEO professionals and digital marketers.

Pricing: Free

13. Newsletter de Backlinko

Author: Brian Dean, founder of Backlinko, now part of SEMrush.

Overview: Backlinko’s newsletter is a comprehensive guide to advanced SEO tactics, from link building to content marketing. Brian Dean shares his renowned SEO techniques, including the Skyscraper method, helping subscribers achieve better rankings.

Audience: SEO professionals and business owners.

Pricing: Free

14. The SEMrush Newsletter

Author: SEMrush content and marketing team.

Overview: SEMrush’s newsletter covers SEO, keyword research, competitor analysis, and PPC, providing updates on tools and exclusive industry reports. It is ideal for professionals seeking data-driven strategies and practical SEO applications.

Audience: SEO professionals and digital marketers.

Pricing: Free

15. Growth Memo

Author: Kevin Indig, growth expert and former Shopify SEO lead.

Overview: Growth Memo is a deep dive into organic growth, SEO, and growth marketing strategies. Kevin Indig’s weekly insights cover SEO, CRO, and PLG, focusing on advanced strategies to drive non-paid growth.

Audience: SEO and growth marketers.

Pricing: Free (premium access: $15/month).

Keeping up with the latest SEO trends and tactics is essential in today’s digital landscape. By subscribing to these top newsletters, you’ll gain direct access to expert advice, updates, and strategies that can significantly impact your SEO efforts. Whether you’re a beginner or an advanced professional, these newsletters cover every aspect of SEO, ensuring you’re always one step ahead in the search engine optimization game.